https://www.cvs.com/minuteclinic/
Project Description:
When walk-in clinics were new to the market, awareness and expertise was vital. The nurse practitioner was front and center – the focal point.
Now common place with many options to choose from, MinuteClinic needs to focus closer on the customer’s needs. We rebranded MinuteClinic with insights to tap into these three areas: health expertise, convenience and value.
Project Description:
When walk-in clinics were new to the market, awareness and expertise was vital. The nurse practitioner was front and center – the focal point.
Now common place with many options to choose from, MinuteClinic needs to focus closer on the customer’s needs. We rebranded MinuteClinic with insights to tap into these three areas: health expertise, convenience and value.
We also upgraded the site for responsive and compliance.
https://www.cvs.com/minuteclinic/
Project Description:
Capitalizing on the great success of the 2017 flu shot campaign "We've got you covered" we extended this campaign to cough cold season. Front Store and MinuteClinic collaborated to tie the whole value prop together. CVS offers all the products you need. MinuteClinic is here for you when you need more.
https://www.cvs.com/minuteclinic/resources/cough-colds/bronchitis