Program description:
ExtraCare is the first and one of the largest loyalty programs in the US with over 80MM members. With our sophisticated targeting and personalization capabilities we like to say those are 80 MM unique cards – no two are the same!
The program is the DNA of all that is CVS. It leverages all channels and communications from email & direct mail, social, app, SMS, digital and in store to deliver its member's deals & rewards and most of all smiles!